Wednesday, March 21, 2012

Designs for Jawbone's Mobile Site

Jawbone's mobile-optimized site launched early March 2012. I was both the interaction and visual designer for this project, working closely with our marketing, development, and customer research teams.

The homepage at launch


Our site launched at the beginning of March.  The new design is currently delivering content to our customers who are seeking product information and support while they're on the go.

You can see some of the screenshots below.  To see the real thing, visit on your mobile device :)

Compare headsets: step 1

Excerpt of our NERD product page
Excerpt of our JAMBOX product page

Saturday, March 10, 2012

February Highlights

–  Witnessing some more sunset-on-ocean gorgeousness, this time from Coronada Island and La Jolla Cove.

View from Coronado Island

–  Disney on Ice: Toy Story 3.  Finally, I get to experience the magic that is Disney on Ice. My reaction: mixed. I was very opposed to the spontaneous skating and twirling and dancing around that kept happening and really had no relation to the storyline or plot whatsoever...but fine, these shows aren't meant to be critiqued by cynical 20+ year old adults.  Anyway, I liked how they acted out the aliens – pretty clever:

–  Hanging out with my mom and pops President's Day weekend :)

–  Laying out on the grass on a sunny day (in February!) in Golden Gate Park.

–  Watching Dave Chapelle's show at Yoshi's in Oakland.  All I had really known about Dave Chapelle up until that point was that he was associated with the whole "F* YOUR COUCH" thing, which I didn't even really find funny, but after seeing him live, and after a lengthy education that involved watching numerous standup routines, I am now enlightened and find him funny.  Most of the time.

–  Hiking on an overcast-turned-sunny day in Pacifica, CA.

Milagra Ridge Trail

–  Being fed by my good friend Jasmin.  She recently bought a cookbook and was inspired to start cooking, and dang she does it well.  I got to eat cheesy leek brioche toasts, which were topped with bechamel...holy moly so good.  I hope I get used frequently as a lab rat.

The dinner party hostess

–  Discovering a pizza parlor that I really like: Giorgio's in the Richmond. Comfy corner booths, Christmas lights interwoven in an overhead canopy of (fake) vines, red and white checkered tablecloth, decent bread and butter...the pizza is eh, but the atmosphere – both cheery and intimate – wins me over.

– Seeing my dear friend Rachid, who was visiting from chilly Chicago. 

– Finishing off dinner with ice cream from Fenton's Creamery.

–  A beautiful hike in Torrey Pines.  The day was so perfect that locals were even commenting on how great the weather was, and these are San Diego locals, so that really means something.  By the way, there were FLOCKS of dolphins in the water (schools? Pods? Pods.) along the hike...I saw a pair of baby dolphins frolicking together, riding the waves...cute as/cuter than puppies.

View of the Pacific from Torrey Pines

The best things I ate this month:

-  Brunch at Salada Cafe, in Pacifica.  I accidentally got a scramble with Pecorino cheese, which is apparently made from ewe's milk (as much as I've tried, I cannot, cannot, stomach goat cheese). So I had Ryan's scramble and everything was good again.

Omelete and sheepy scramble + the butteriest toast

-  A homemade farro dish with basil, tomatoes, sauteed shiitake mushrooms, and peas.  I might post the recipe later.  I love farro.  I wish everytime I had a plate of rice in front of me, I could snap my fingers and transform it to farro.

-  Salad at Goat Hill Pizza in Portero Hill.  I'm not a big fan of their pizza but oh my, their salads are so generous and delicious.  It comes with cucumbers, tomatoes, red onions, kidney beans, garbanzo beans, artichoke hearts, and basically a giant block of feta.

I think there's about a lb of feta cheese there

-  Last but not least, PHIL'S BBQ in San Diego.  Holy f***, they are amazing.  They're one of the top 10 restaurants in the US, according to Yelp, and what an accurate rating that is.  We had corn on the cob, colossal onion rings, beefy ribs, and a pulled pork sandwich.

From left to right: onion rings, beefy shortribs, pulled pork.

I don't really have words for this experience, except that going here led to me googling Phil's BBQ repeatedly the following week, trying to find a recipe for their bbq sauce, and even stalking the man Phil himself, which, if you think about it, has no helpful impact on the situation whatsoever. 

I think their onion rings would have to be part of my last meal on earth.  Not exaggerating.

Saturday, March 3, 2012

The "lost" Milgram experiments

You've probably heard of the famous Milgram experiment, the one that tested how far participants would go in administering electric shocks to another human, if told to do so by authority figure. If you've taken any intro psych class, you'll have heard of it.  But you probably haven't heard about the 20-40 other variants of the experiment, some of which may change your interpretation of the original.

Milgram's Shock Box. Source

If you haven't heard of the original experiment, here's a quick rundown:

The year: 1962; the setting: a lab at Yale University.   Participants think they're participating in an experiment testing memory and punishment.  They (the "teachers") read word pairs to another partner in the experiment, the "student."

The student then goes into another room, where the teacher quizzes them on their memory of the word pairs – which word was matched to which.  If they answer the question incorrectly, the teacher is instructed by the scientist (also in the room) to administer an electric shock to the student.

The setup.  Source

The huge finding was that 65 percent of the participants (the majority!) would shock the students, and would do continue to do so with a higher and higher voltage (+15 volts each time) until the experiment was over, even if the student (who was an actor) cried out, banged on walls, and eventually, even stopped responding (i.e., was unconscious or dead).

Here are the other variants of the experiment you might not have heard about:

Variation #3: If the teacher was placed in the same room as the learner, obedience dropped to 40 percent.

Variation #4:  If the teacher had to hold down the learner's hand to the shock plate, obedience dropped down to 30 percent.

Variation #14:  If the scientist was instead a regular man (not wearing a white coat), obedience dropped to 20 percent.

Variation #17:  If there was another "teacher" (actor) in the room who refused to go on with the experiment, obedience dropped to 10 percent.

Variation #15:  If there were two scientists in the room who disagreed with each other, obedience dropped to 0 percent.

Obviously, some of the participants struggled to continue with the experiment.  If so, the scientist was instructed to prod the participant along with key phrases.  In order, they were:
  1. Please continue.
  2. The experiment requires that you continue.
  3. It is absolutely essential that you continue.
  4. You have no other choice, you must go on.
Here's what's interesting:  If any participant ever reached the last prod, and was essentially told he had no choice but to continue the experiment, he would inevitably refuse to go on.

It's interesting because Milgram's experiment is supposed to show that people will obey authority figures, when in fact, it also shows that people don't obey authority figures.  They'll continue with the experiment when they think they have a choice – maybe it's because they're engaged in the task, doing it for the greater good of science, but it's not because they think they have to.

Source of inspiration for this post: Radiolab